Course Social Media Marketing Course: Get Certified in Social Media Strategy

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Course Social Media Marketing Course: Get Certified in Social Media Strategy

Course Duration: 3h 15m

Course level:All Levels

About Course

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Course Curriculum

Developing a Social Media Strategy
Creating a promotional plan that takes advantage of social and digital technologies will help you shape the conversation, build loyalty, and attract new customers and partners. Social media shouldn’t replace other inbound promotional methods like email, events, or public relations, but instead should augment them, offering another set of marketing channels for you to explore. NOTE: If you previously watched videos from the Inbound Marketing Certification (after March 2018), you may see portions of this lesson marked as complete.

First Lesson

03:54
Second Lesson

00:00

Social Media Listening and Monitoring
Social media is so much more than a way to amplify your message—it’s a powerful listening device that your whole company can learn from. It’s important to understand the difference between social listening and social monitoring, how to build these simple processes into your routine, how to use social monitoring for competitive intelligence, and how to choose social media technology to fit your business needs. NOTE: If you previously watched videos from the Inbound Marketing Certification (after March 2018), you may see portions of this lesson marked as complete.

Extending Your Reach on Social Media
For brands that really want to amp up their overall reach, it’s important to find ways to get messages into the hands of others—both influencers and the users themselves to proliferate. Social media practitioners need to understand how to take advantage of influencer marketing and how to encourage more people to generate content that highlights your brand, products, and services in a positive way.

Social Media Listening and Monitoring
Social media is so much more than a way to amplify your message—it’s a powerful listening device that your whole company can learn from. It’s important to understand the difference between social listening and social monitoring, how to build these simple processes into your routine, how to use social monitoring for competitive intelligence, and how to choose social media technology to fit your business needs. NOTE: If you previously watched videos from the Inbound Marketing Certification (after March 2018), you may see portions of this lesson marked as complete.

Introduction to Social Media Advertising
There are a lot of options out there when it comes to social media advertising. In this lesson, you’ll learn about the advertising options that are available across multiple platforms, including Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, Snapchat, and TikTok. Plus, you’ll learn best practices for creating remarkable digital ads for social media and see examples of effective social media ads in action.

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A Course By

Hack and Grow

About Course

A Course By

Hack and Grow